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Actona Group accelerates towards a doubling with the acquisition of the Polish furniture manufacturer SITS

02/01/2025

As part of the group’s growth strategy, Actona Group is now investing further in consolidating the upholstery industry in Europe.

Jimmi Mortensen Jimmi Mortensen

Less than six months ago, Actona Group, which is owned by Lars Larsen Group, officially acquired the upholstery manufacturer Theca, with production facilities in Lithuania.

Now, Actona Group is already expanding further by acquiring the company SITS, with headquarters and production facilities in and around Brodnica in northern Poland. Thereby, Actona Group is taking an additional big step towards consolidating the European B2B-market for upholstered furniture.

”It is no secret that we have set the bar high with our financial goal of doubling our business within a few years,” says CEO of Actona Group, Jimmi Mortensen, and continues:

”Therefore targeted acquisitions are a central part of our strategy and SITS can bring strong competences and new growth possibilities to the group, that complement our existing business and future growth plans,” he says.

Swedish family business with a broad presence

SITS, which was founded as a family-owned business by the Swedes Erik and Marianne Näsström in 1993, is a manufacturer and supplier of upholstered furniture for the European market.

Today, the company employs approximately 2,000 people and is present in a number of European countries, including Denmark, via various retailers. Sofas, armchairs, and sofa beds make up the core of the product portfolio from the Polish upholstery manufacturer.

”With SITS in the portfolio we are able to strengthen our upholstery division significantly and create a number of synergies across the group such as more efficient production, better sourcing of materials, expanded sales channels, and increased capacity,” says Jimmi Mortensen.

”The family is very pleased to have found a new home for SITS with similar values of the employees appreciation and fair business. We thank all our colleagues, clients and suppliers for 30 years together and look forward to following the development of SITS as part of Actona Group. We are certain this will benefit both companies and be a great success!” Erik Näsström says.

The transaction is expected to be approved by the competition authorities within the coming months and will thereafter become effective.

About Actona Group

Actona Group is headquartered in Holstebro, Denmark, and is a manufacturer and B2B-distributor of furniture for customers in more than 90 countries. The company has approximately 2,300 employees and generated revenue of DKK 2.4bn in the latest fiscal year. With the acquisitions of Theca and SITS, the group is already well on its way to realising the goal of the business strategy, ”Sustainable Business”, which was put forward in 2021: A revenue of more than DKK 4bn and EBIT of DKK 500m in 2025.

 

Photo: Ole Mortensen 

 

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